Position: Growth Specialist
Reports to: Marketing Director / Head of Growth
Job Overview:
We're seeking a results-driven Growth Specialist to spearhead the expansion of Noory app in the Saudi Arabian market. The ideal candidate will be responsible for managing all growth activities, with a primary focus on performance marketing and achieving key performance indicators (KPIs).
Key Responsibilities:
1. Performance Marketing:
Plan, execute, and optimize paid advertising campaigns across various platforms (e.g., Google Ads, Meta Ads, Apple Search Ads)
Monitor and analyze campaign performance, adjusting strategies to maximize ROI
Conduct A/B testing to improve ad performance and conversion rates
2. KPI Management:
Define, track, and report on key performance indicators for all growth activities
Analyze data to identify trends and opportunities for improvement
Provide regular insights and recommendations based on KPI performance
3. Growth Strategy Development:
Develop and implement comprehensive growth strategies across all channels
Identify new growth opportunities and channels to expand user base
Collaborate with product team to implement growth features and improve user experience
4. User Acquisition and Retention:
Design and execute user acquisition campaigns across various channels
Implement retention strategies to reduce churn and increase lifetime value
Optimize the user journey from acquisition to conversion
5. Conversion Rate Optimization:
Analyze and optimize conversion funnels throughout the user journey
Implement and test new features and campaigns to increase conversion rates
Work with the product team to improve in-app conversion points
6. Budget Management:
Manage and allocate marketing budget across different channels
Optimize spend based on performance and ROI
Forecast and plan future budget needs based on growth targets
Qualifications:
Bachelor's degree in Marketing, Business, or related field
3+ years of experience in growth marketing or performance marketing roles
Proven track record of driving user acquisition and engagement for mobile apps
Strong analytical skills with experience in data-driven decision making
Proficiency in digital marketing tools and analytics platforms
Excellent communication skills in both Arabic and English
Familiarity with the Saudi Arabian market and cultural nuances